Last week’s biggest retail technology plays at a glance — Retail Technology Innovation Hub

Fiserv Forum and Amazon

Fiserv Forum debuted Amazon’s Just Walk Out technology at a Bucks vs. Cavaliers game last week.

It’s the first time that the tech, along with the Amazon One palm recognition service, have been deployed in Wisconsin, USA.

Located outside of Section 119 on the main concourse of Fiserv Forum, a new store, The Market by Michelob ULTRA, enables fans to grab drinks and snacks without having to wait in line to checkout.

Tractor Supply Company

Tractor Supply Company, a rural lifestyle retailer in the United States, has announced a partnership with FinTech firm Klarna to offer customers its Pay in 4 offering.

Through this service, purchases can be split into four interest free payments, with the first one collected upon order confirmation.

Ottonomy and Posten Norge

Ottonomy has announced a collaboration with Posten Norge and Holo which will see trials involving first mile delivery automation. 

Posten Norge will be leveraging Ottonomy’s Ottobots for first mile pick-ups, receiving and delivering goods for the digital marketplace AMOI from the Aker Brygge metropolitan area in Oslo.

adidas Originals

adidas Originals has unveiled a limited collection of blockchain-based virtual wearables, released as non-fungible tokens (NFTs) here.

Representing the brand’s first NFT collection of wearables, a new product category adidas calls “Virtual Gear”, the launch is part of a drive towards strengthening its “community-based, member first, open metaverse strategy”.

Revealed following a teaser campaign with the adidas Discord community, and available within the wallets of existing Phase 2 Capsule NFT holders, the 16 piece collection ties together past and future, virtual and physical, communities and creators, culture and identity.

Designed to be worn by virtual avatars, and accessible through a PFP dressing tool, every piece within the latest NFT offering is interoperable with other identity-based projects and worlds.

As part of the continued collaboration with the brand’s earliest Web3 partners, the collection also includes three limited edition creator led wearables – each representing the creative flair of Bored Ape Yacht Club (BAYC), Gmoney, and Punks Comics, respectively.