Celebrity NFTs May Raise Deceptive Advertising Issues

By Amy Mudge and Lauren Bass (September 2, 2022, 6:01 PM EDT) — From Eminem to Snoop Dogg, Tony Hawk to Lionel Messi, William Shatner to Brie Larson — music, sports and Hollywood celebrities have eagerly jumped on the non-fungible token bandwagon.

Whether launching their own collections, purchasing expensive profile pictures or simply endorsing new artists, celebrities have embraced blockchain technology and extolled the virtues of owning unique digital collectibles across their social media platforms. 

So what’s the harm? Well, according to recent warning letters sent by consumer watchdog Truth in Advertising, or TINA, these celebrities may be engaging in deceptive advertising practices in violation of the Federal Trade Commission Act by failing to disclose…