“Fashion brands are able to build a community in #metaverse for superfans, clients, who are evangelists, thus, making place a tech-friendly,” @ManasaRajan2 CEO, Jupiter Meta#watch #indiablockchainconclave2022: https://t.co/qc316O7cAP#ibc2022 #financialexpress #metaversebrand pic.twitter.com/V3qggkitMH
— Financial Express Blockchain (@FE_DigitalAsset) December 2, 2022
How brands are harnessing the metaverse technology?
“Brands are able to build a community for their superfans, clients, who are evangelists. The e-commerce platforms are solving users’ problems. Cosmetic and fashion industry are working together and exploring metaverse,” Manasa Rajan, CEO, Jupiter Meta, said.
How can metaverse affect the SMEs and smaller brands?
Understanding customer behavior and the happening is the main goal for the small business groups and brands. The other factor is co-creation. These are base where SMEs can work,” Nirupam Srivastava, VP Strategy, M&A and AI/Digital, Hero Group, said.

