Toekenz Collectibles announced a Baby Shark digital collection and blockchain-based game with a new partnership with the Pinkfong Company. The game will be available on the family-focused digital collectibles application Toekenz.

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Players can collect and customize their Baby Shark characters in a digital environment where child safety is the priority. Parents and guardians also get the ability to learn alongside their little ones about the trading economy of digital collectibles, all within a kid-safe environment.

Users can share a free Baby Shark digital collectible with friends or the Toekenz DAO, a kid’s choice community within Toekenz where children can exercise democratic decision-making.

“Baby Shark is the perfect brand for Toekenz’s launch and genesis drop,” said Iris Ichishita, co-founder and CEO of Toekenz Collectibles. “With the most-viewed video of all time on YouTube, an incredible franchise, and a spirit of innovation, Baby Shark is perfect for families that are eager to engage in new ways.”

Bin Jeong, Chief Executive Officer of Pinkfong USA, said, “We are pleased to be able to work together with Toekenz to share this experience with families. Parents and children together will have a blast customizing their Baby Shark avatars and learning about trading digital assets while playing original games.”

Baby Shark is the most-viewed YouTube video, with 11 billion views and counting.