Dogecoin rose sharply again on Wednesday and saw wild intraday swings as volatility continued to roll through different sectors of the cryptocurrency market.
The digital coin based on a shiba inu meme was trading at about 62 cents in afternoon trading, up about 10%, after trading near 67 cents earlier in the day. Dogecoin broke above 50 cents per share for the first time on Tuesday.
This week’s surge comes ahead of Tesla CEO Elon Musk’s planned appearance on NBC”s “Saturday Night Live.” Musk is a fan of Dogecoin, and the potential for him to talk about the currency on national television could be driving more demand.
Dogecoin was started as a joke in 2013, at a time when the cryptocurrency boom was in its infancy and there was a flood of small, primitive coins entering the market. Doge has regained popularity, apparently boosted by attention from billionaires like Musk and Mark Cuban and easy access through free-trading app Robinhood.
“I worry that, once the enthusiasm rolls out, there’s no developers on it, there’s no institutions coming in. But it’s got this moniker of the people’s coin right now,” Galaxy Digital’s Michael Novogratz said on “Squawk Box.”
“When you think about the whole theory of what this crypto revolution is, there’s something pure about what dogecoin’s done,” Novogratz said. “It’s a little bit of a middle finger to the system.”
Crypto firm Coinbase lists dogecoin with a market cap of $78 billion, based on a simple multiplication of price and created coins. That is higher, on paper, than the publicly traded Coinbase’s market cap of about $56 billion.
Disclosure: “Saturday Night Live” is a TV show of NBCUniversal, the parent company of CNBC. CNBC owns the exclusive off-network cable rights to “Shark Tank,” which features Mark Cuban as a panelist.