Snoop Dogg Plans to Turn Death Row Records Into the First NFT Music Label

“Death Row will be an NFT label, we will be putting out artists through the metaverse and a whole ‘nother chain of music,” Snoop Dogg, whose given name is Calvin Broadus Jr., said, according to an audio recording of the call. “Just like when we broke the industry when we were the first independent [record label] to be major, I want to be the first major in the metaverse.”