boohooMAN lets shoppers enter the metaverse with NFTs launch — Retail Technology Innovation Hub

Rise at Seven has created and launched a non-fungible token (NFT) collection for online fashion retailer boohoo’s boohooMAN brand.

“We’re used to starting trends, and this is no different. For the first time, an affordable fashion brand is launching an unforgettable line of NFTs, and who could get the virtual ball rolling better than boohooMAN?” the pureplay says in an online post.

“We’re bringing our freshest threads from reality to NFT, to create a range of boohooMAN fits to hang on your virtual rail.”

“We’ve got a whole collection on offer, including t-shirts, outerwear, tracksuits and hoodies, meaning you can turn your digital wallet into a digital wardrobe in no time. Each item is brand new and completely unique, so once it’s gone, it’s gone.”

It adds: “Create a metaverse worthy streetwear fit, or just keep them as a collection: once they’re yours, the sky’s the limit. It’s not enough to look cool in real life anymore – time to take your style into the virtual realm.”