XRP Still Not Moved Despite Ripple’s $750M Share Buyback and MasterCard Inclusion

XRP remains unmoved despite reports confirming Ripple’s $750 million share buyback and the firm’s inclusion in MasterCard’s latest program.

XRP has failed to respond to two major bullish developments surrounding the Ripple ecosystem that emerged within the last 24 hours, still recording considerable losses and trading at $1.37.

The two developments include Ripple’s $750 million share buyback program, which values the company at approximately $50 billion, and Ripple’s inclusion in Mastercard’s newly launched Crypto Partner Program alongside more than 85 global partners.

Key Points

• Recent reports confirmed Ripple has launched a share buyback program worth up to $750 million, valuing the company at approximately $50 billion, up from $40 billion last year.
• Also, Mastercard recently launched its Crypto Partner Program, including over 85 companies, with Ripple explicitly named as one of the partners.
• Despite both developments, XRP has dropped 1.42% over the last 12 hours, down more than 51% since Q4 2025.
• XRP’s inability to react to positive Ripple news shows how most top altcoins take their directional cues from the broader market.

Ripple Launches $750M Share Buyback

Notably, Bloomberg first reported the development surrounding Ripple’s share buyback, citing people familiar with the matter. According to the report, Ripple is launching a share repurchase program worth up to $750 million, covering shares held by both investors and employees through a tender offer. 

The program places Ripple’s valuation at approximately $50 billion, which marks a 25% jump from the company’s previous valuation of $40 billion. The earlier $40 billion valuation came from a $500 million funding round completed last November, backed by major institutions including Galaxy Digital, Citadel Securities, and Pantera Capital, among others. 

The new buyback program, expected to run through April 2026, gives early investors, secondary holders, and employees a way to cash out without requiring Ripple to go public through an IPO. Ripple itself has not confirmed any of the details, with every report relying on anonymous sources. 

Mastercard Debuts Its Crypto Partner Program with Ripple on Board

The second development involves Mastercard’s launch of its Crypto Partner Program. For context, the program involves 85 crypto-native companies, payments providers, financial institutions, and blockchain entities within one global framework. Ripple is one of the explicitly named partners, joining a list that also includes Binance, PayPal, Crypto.com, Bybit, Circle, Paxos, Gemini, and Paxos.

Mastercard built the program to connect blockchain tools with its payments infrastructure across more than 200 countries, focusing on practical use cases such as cross-border transfers, B2B payments, global payouts, and programmable payments. 

The program follows Mastercard’s earlier digital asset work, including its Crypto Card programs and Start Path initiatives, and indicates a move away from experimentation toward real-world application at scale. 

Recall that in November 2025, Mastercard and Ripple ran a pilot announced at Ripple’s Swell event, where Ripple’s RLUSD stablecoin, running on the XRP Ledger, was tested for settling Mastercard credit card transactions through partners like Gemini and WebBank. 

XRP Shows No Reaction

Interestingly, XRP has not shown any bullish reactions to the two developments. Instead, the token continues to follow the broader crypto market lower, dropping 1.42% over the last 12 hours and recording three consecutive losing 4-hour candlesticks in the process.

XRP has now fallen more than 51% since Q4 2025 and sits roughly 62% below its all-time high of $3.60, which it reached in July 2025. The sustained decline has wiped out a large portion of earlier gains and left XRP with very little upward momentum to work with.

This situation shows how most top altcoins, including XRP, mostly take their directional cues from the broader market. With the wider market bearish, XRP may not have the macro support it needs to push higher on its own. However, most analysts still hold a constructive view on XRP’s longer-term prospects, expecting the token to outperform once the broader market turns.