Strategy’s Latest 1,142 Bitcoin Buy Already at an $11M Loss

Strategy has expanded its Bitcoin holdings again, but the latest purchase has already moved into a loss as Bitcoin continues to struggle below the $70,000 level. 

The company disclosed that it bought 1,142 Bitcoin in early February, but market prices declined shortly afterward, reducing the value of the investment by more than $11 million at the time of disclosure. Notably, this purchase is part of a larger accumulation strategy in 2026, which has so far resulted in sizable unrealized losses. 

Key Points

• Strategy bought 1,142 Bitcoin between Feb. 2 and 8, 2026, for $90 million at an average price of $78,815 per BTC, including fees.
• At Bitcoin’s price of about $68,700, the new purchase is worth roughly $78.54 million, leaving an unrealized loss of around $11.46 million.
• A Form 8-K filed on Feb. 9, 2026, confirmed the transaction and reported total Bitcoin holdings of 714,644 BTC.
• Strategy has spent about $54.35 billion to acquire its Bitcoin holdings, with an average cost basis of about $76,056 per BTC.
• In 2026 alone, the company has bought 42,144 Bitcoin for $3.925 billion, which is now worth about $2.895 billion, indicating an unrealized loss of over $1.03 billion.
• At current prices, Strategy’s total Bitcoin holdings are valued near $49 billion, translating into an overall unrealized loss of roughly $5.06 billion.

Details of the Latest Bitcoin Purchase

According to its Form 8-K, Strategy executed the latest purchase between Feb. 2 and 8, 2026. During this period, the company acquired 1,142 BTC for a total cost of $90 million. Specifically, the company paid an average price of $78,815 per Bitcoin.

After completing the transaction, Strategy’s total Bitcoin holdings rose to 714,644 BTC as of Feb. 8, 2026. According to the Form 8-K, the company has now spent about $54.35 billion to build its entire Bitcoin position. This cements Strategy’s position as the largest corporate holder of Bitcoin globally.

Based on this cumulative investment, Strategy’s average purchase price across all its Bitcoin holdings stands at about $76,056 per BTC, including fees and expenses. With Bitcoin currently trading well below that level, the company’s exposure to short-term price swings has become visible.

Meanwhile, the timing of the latest purchase drew market reactions. For instance, Maartunn, a CryptoQuant analyst, noted that the value of the purchase dropped by roughly 10% almost immediately after the firm announced the acquisition.

😅 You can’t make this up.

Instantly down 10%.
Strategy somehow bought the exact pico top of last week’s price action (again).

How is this even possible? https://t.co/FR1r9dI4eb pic.twitter.com/kDyk6z0qLV

— Maartunn (@JA_Maartun) February 9, 2026

Strategy’s 2026 Bitcoin Performance

The recent purchase adds to an aggressive buying streak that Strategy has maintained throughout 2026. So far this year, the company has acquired 42,144 Bitcoin, spending $3.925 billion to do so. 

At Bitcoin’s current price of $68,700, those tokens now carry a market value of about $2.895 billion. This gap leaves Strategy with an unrealized loss of more than $1.03 billion on its 2026 Bitcoin purchases alone. 

Overall, Strategy’s 714,644 BTC, bought for $54.35 billion, now holds a market value of $49 billion, translating into an unrealized loss of about $5.06 billion. Despite this, Michael Saylor, the company’s Chairman, has continued to advocate for the orange pill, urging investors never to sell.