Ripple CEO Says Company Prioritizes Long-Term Value Creation for XRP Over Speculative Cycles

Ripple CEO Brad Garlinghouse expresses optimism as the company heads into 2026, emphasizing long-term value creation for XRP and RLUSD over short-term market cycles in the crypto industry. 

The company’s CEO made this known in his 2026 New Year commentary to members of the crypto community, particularly XRP. Sharing a New Year message alongside Ripple’s quarterly shareholder update, Garlinghouse highlighted 2025 as a landmark year for the company. 

He indicated that 2025 was marked by strategic expansion, regulatory progress, and a renewed focus on building durable financial infrastructure. The CEO likened Ripple’s 2025 performance to the legendary career of NFL icon Tom Brady, underscoring how decisive and impactful the year had been. 

Factors Behind Ripple’s 2025 Success 

According to him, the company’s momentum did not happen by chance. Instead, it reflects deliberate, multi-year investments designed to bring its vision of the “Internet of Value” to life.

Acquisitions 

He pointed to the completion of two major acquisitions—Ripple Prime (formerly Hidden Road) and GTreasury—as a key driver of the company’s progress in 2025. 

Notably, Ripple acquired GTreasury for $1 billion, while Ripple Prime stands as its largest acquisition to date, costing approximately $1.25 billion.

Building on these moves, Garlinghouse emphasized that both deals significantly accelerate Ripple’s ability to deliver on its core mission of modernizing how value moves across borders. 

At the center of this strategy is XRP. He reaffirmed that XRP is, and will remain, the “heartbeat” of Ripple’s vision, playing a foundational role in enabling fast, efficient, and low-cost value transfers across global markets.

Regulatory Progress 

Beyond acquisitions, Garlinghouse highlighted Ripple’s growing regulatory footprint as another major advantage heading into 2026. 

He argued that the company now holds one of the industry’s most comprehensive licensing portfolios, reinforced by the recent addition of a UK Electronic Money Institution (EMI) license. With this expanding regulatory footprint, he emphasized that Ripple is well-positioned to “make 2026 even more consequential.” 

Ripple Focuses on the Long-Term Potential of XRP and RLUSD

At the core of his message is Ripple’s commitment to patience and long-term thinking in an industry often driven by hype and short-lived cycles.

He underscored that transforming global finance, through building crypto infrastructure, modernizing legacy payment systems, and overhauling decades-old financial plumbing, cannot happen overnight.

Instead of chasing speculative trends, he stressed that Ripple will continue focusing on what crypto-based assets such as XRP and RLUSD can achieve in real-world use cases. This stance signals that Ripple prioritizes sustainable, long-term progress over short-term market success for both tokens. 

Ultimately, the company’s long-view strategy reflects its belief that lasting impact in finance comes from utility and deep integration, rather than market exuberance.

Meanwhile, XRP entered 2026 with strong bullish momentum, surging more than 20% in the first few days of the year and reaching $2.41. Although the token has since pulled back, it is currently trading at $2.08, up 11.6% year-to-date. 

Additionally, RLUSD—Ripple’s native stablecoin—continues to gain traction, surpassing a $1 billion market cap within a year of launch and reaching approximately $1.3 billion in the hours leading up to press time.