Trump Keeps Teasing His New Crypto Project, but Details Remain Scant

The project appears to be spearheaded by Trump’s second son, Eric Trump, an executive vice president of his family’s holding company, the Trump Organization. On Aug. 6, Eric Trump posted on X that he had “truly fallen in love with Crypto/DeFi” and urged his followers to “stay tuned for a big announcement,” tagging both his father and older brother Don Jr. in the post.