“With our new membership programme, we are taking customer engagement to a new level, further enhancing, and expanding interactions with our brands. By deepening the relationship with our customers, we are driving a higher lifetime value thereby further advancing with our profitable growth journey,” says Oliver Timm, Chief Sales Officer at Hugo Boss.
“Hugo Boss XP has a bold, customer centric approach and clearly plays into our vision to become the leading, premium tech driven fashion platform worldwide.”
The first version of the new membership programme will initially launch in the UK during June.
The current customer loyalty programme, Hugo Boss Experience, will be fully upgraded by the introduction of XP over the next years with further countries to follow. Existing members will be transferred to the new programme.
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