Michael Saylor Shares Two New Rules of Bitcoin Amid Market Turmoil

Michael Saylor has once again doubled down on his long-standing Bitcoin conviction, even as the market remains under pressure and his company faces scrutiny.

Key Points

• Michael Saylor restates his Bitcoin creed: buy BTC and never sell.
• Bitcoin slid to $74K, dragging crypto stocks down, but Saylor’s long-term stance holds firm.
• Strategy briefly dipped into unrealized losses, yet continues buying through volatility.
• As ETFs see outflows, Saylor signals nothing has changed: accumulate and hold.

The Rules of Bitcoin

In a brief post on X today, the Strategy executive chairman shared what he called “The Rules of Bitcoin.”

1. Buy Bitcoin
2. Don’t Sell the Bitcoin

The message comes at a tense moment for Bitcoin and for Strategy, the largest publicly traded corporate holder of the asset.

Saylor Reaffirms Long-Term Conviction as Bitcoin Slides

Bitcoin has struggled in recent days, recently trading at $74,000 after pulling back from January highs near $98,000. The decline stirred concerns across crypto-linked equities, with Strategy shares also sliding alongside other firms exposed to crypto assets.

Despite the downturn, Saylor’s post reinforces a position he has maintained since Strategy’s first Bitcoin purchase in August 2020: accumulate and hold, regardless of short-term price action. The company has not sold a single Bitcoin since adopting its treasury strategy more than five years ago.

Strategy’s Bitcoin Bet Under Water

Market volatility has placed Strategy’s balance sheet under fresh examination. With an average Bitcoin purchase price hovering at $76,000, recent dips briefly pushed the firm’s holdings into unrealized losses.

Still, Strategy continues to expand its position. On Monday, Saylor made another purchase with his now-familiar “More Orange” message, confirming additional Bitcoin acquisitions during the market pullback. The move aligns with the company’s consistent dollar-cost averaging approach, even during periods of heightened uncertainty.

Notably, with Bitcoin trading at $78,500, Strategy is back in a profitable position, at press time.

Simple Message in a Complex Market

Saylor’s two-rule post also arrives as spot Bitcoin ETFs face heavy outflows and risk assets struggle amid a painful market correction. While some analysts warn of further downside, others argue that Bitcoin now offers a “fantastic buying opportunity” for the next uptrend.

For Saylor, the message remains unchanged. At a time when investors are debating bottoms, losses, and macro risks, his stance remains: buy Bitcoin, hold it, and ignore short-term volatility.

As Bitcoin navigates its latest stress test, Saylor’s rules suggest nothing fundamental has changed.