WhiteBIT Marks Major Milestone with U.S. Expansion and Times Square Debut

New York, NY — December 1, 2025 — WhiteBIT, recognized as Europe’s largest cryptocurrency exchange by traffic, has officially entered the United States market with the launch of WhiteBIT US, an independently operated entity tailored for the country’s regulatory and institutional landscape. The move represents a significant step in the company’s global expansion strategy and its commitment to building compliant, secure digital asset infrastructure across key international markets.

WhiteBIT US has secured the necessary operational licenses and is preparing for a nationwide rollout, aiming to serve users across all 50 states. The company emphasizes strict adherence to regulatory standards and transparent operations—hallmarks that have shaped WhiteBIT’s growth across Europe.

“At the core of our U.S. launch is a belief in the country’s forward-looking approach to digital assets,” said Volodymyr Nosov, Founder and CEO of WhiteBIT and President of W Group. “The United States is actively cultivating technological innovation and strengthening its blockchain leadership. We’re here to contribute to that momentum with secure infrastructure, trusted technology, and a long-term commitment to building value for U.S. users.”

Growing U.S. Footprint and Executive Leadership

As part of its expansion, WhiteBIT US has established its headquarters in New York and formed a dedicated leadership team of U.S.-based executives. Additional satellite offices are planned nationwide, enhancing operational efficiency and supporting market-scale growth across major jurisdictions.

The global exchange currently employs more than 1,300 professionals and plans to expand its U.S. workforce with specialized local talent. The company aims to build scalable, U.S.-developed products that reinforce domestic blockchain infrastructure while supporting W Group’s global initiatives.

Product Suite Available at Launch

Beginning today, American users who complete full KYC verification will have access to:

• Spot Trading
  
• Instant Exchange
  
• On/Off Ramp Services
  

WhiteBIT US also plans to introduce additional offerings—including fiat integrations, KYB onboarding for businesses, institutional-grade custody solutions, and liquidity services—as part of its broader U.S. market roadmap.

Times Square Campaign Celebrates Global Growth

WhiteBIT’s U.S. debut coincides with the company’s seventh anniversary and the evolution of W Group into a global fintech ecosystem serving over 35 million users across eight companies. To commemorate the milestone, WhiteBIT has launched an international branding campaign exploring common doubts around cryptocurrency and how trust is built through transparency and security.

One of the campaign’s flagship videos is featured on Times Square billboards from November 28, highlighting WhiteBIT’s mission to deliver secure, accessible, and globally connected digital finance.

European Security Standards Brought to the U.S.

WhiteBIT enters the American market with a reputation for industry-leading security and compliance:

• Ranked Top 3 worldwide in exchange security by live
  
• First crypto exchange to achieve CCSS Level 3 certification
  
• Maintains rigorous AML/KYC frameworks
• Offers competitive fees, high liquidity, and transparent operations
• Provides advantageous Earn programs and user rewards

These standards—refined through years of servicing millions across Europe—will now serve as the foundation for WhiteBIT US’s operations as the company works to promote broader blockchain adoption in the United States.

About WhiteBIT

Founded in 2018, WhiteBIT is Europe’s largest cryptocurrency exchange by traffic and a core part of the W Group ecosystem. The platform supports more than 900 trading pairs, 340+ digital assets, and 8 fiat currencies, serving users across 35 million accounts globally. WhiteBIT partners with leading global brands including Visa, FACEIT, FC Juventus, and the Ukrainian national football team, and remains committed to advancing the mainstream adoption of blockchain technology.