Grayscale’s new NYC installations spotlight XRP as “real-world utility made tangible,” highlighting its role within the multi-asset GDLC ETF.
Recently, the billion-dollar asset manager unveiled physical installations featuring XRP across New York City, stressing the asset’s significance within the GDLC ETF. The move is part of a campaign to bring the CoinDesk Crypto 5 ETF (GDLC) into the physical world through a series of crypto-themed public displays.
The campaign comes as interest in the newly launched ETF continues to grow, with XRP holding a notable allocation in the fund.
Grayscale Brings GDLC Into the Real World
In its post on X, Grayscale announced: “We brought Grayscale CoinDesk Crypto 5 ETF GDLC to the real world.”
Alongside, it shared images of large-scale installations representing the five digital assets that make up the fund. Each installation carries a thematic tagline that reflects the perceived role of the asset within the crypto ecosystem:
- Bitcoin: “Bitcoin in the physical world.”
- Ethereum: “Building the future, today.”
- Solana: “Crypto’s Financial Bazaar, brought to life.”
- XRP: “Real-world utility, made tangible.”
- ADA: “Flexible, scalable, now solid.”
Like the others, the XRP installation showcases the asset’s logo prominently displayed in New York City, symbolizing its real-world relevance amid institutional adoption.
XRP Holds 5.45% Weight in the GDLC Basket
Grayscale’s physical rollout aligns with the recent launch of the Grayscale CoinDesk Crypto 5 ETF (GDLC), which debuted on September 19, 2025. The fund tracks a basket of the largest digital assets in the market.
Notably, it is the first U.S.-listed ETP designed to provide exposure to multiple crypto assets through a single regulated product. As of today, the fund’s composition is:
- Bitcoin (BTC): 75.53%
- Ethereum (ETH): 15.20%
- XRP: 5.45%
- Solana (SOL): 3.08%
- Cardano (ADA): 0.74%
The addition of XRP with a 5% weight further highlights its growing recognition among institutional investors and its inclusion within diversified crypto investment vehicles.
Fund Structure and Market Performance
The GDLC ETF tracks the value of the crypto assets it holds using NAV-based pricing, allowing investors to gain exposure without having to store or manage the crypto themselves. Coinbase Custody Trust Company safely holds the assets for the fund.
As of November 14, 2025, GDLC reports:
- AUM (non-GAAP): $579,304,467
- Net Asset Value (NAV) per share: $44.88
- Market price: $44.85
- Daily volume: 980,645 shares
- 1-day NAV change: –$1.52 (–3.28%)
- 1-day market price change: –$1.45 (–3.13%)
- Premium/discount: –0.07%
Despite recent market volatility, the fund has maintained tight pricing relative to NAV, showing healthy market quality for a multi-asset crypto ETF.
Grayscale’s move to create physical displays of the assets in its ETF is one of the most noticeable crypto marketing efforts lately. By showcasing Bitcoin, Ethereum, Solana, XRP, and ADA across New York City, the company is clearly pushing for mainstream awareness of digital assets.
For XRP holders, the focus on “real-world utility made tangible” highlights the asset’s growing role in institutional investment products.
Notably, beyond GDLC, Grayscale is also pursuing a stand-alone XRP spot ETF. With the end of the U.S. shutdown, the product could go live in the coming days.
DisClamier: This content is informational and should not be considered financial advice. The views expressed in this article may include the author’s personal opinions and do not reflect The Crypto Basic opinion. Readers are encouraged to do thorough research before making any investment decisions. The Crypto Basic is not responsible for any financial losses.
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