Blockchain Anti-Counterfeiting Trials ‘Promising,’ Europe’s EUIPO Says

EUIPO has finalized a proof of concept “having engaged in real-life operational tests with four brands, two logistics operators and a customs authority,” following a months-long trial, which showed “promising results,” the agency said of an initiative now known as European Logistics Services Authentication (ELSA), based on a separate project known as the European Blockchain Services Infrastructure (EBSI).