Canon has become the latest major brand to jump on the NFT bandwagon. In partnership with Immutable Image, eight Canon Legends who are considered masters of photography in their respective mediums will release a collection of NFTs using iconic photographs they’ve captured.
Immutable Image is another NFT marketplace but its mission is to support and uplift photographic communities by bringing together the world’s best photographers on a platform that looks to expand and diversify the collectors‘ class. It uses one of the world’s fastest-growing blockchains known as Solana to power the platform which offers very low-cost transaction fees.