Toymaker Mattel ( (MAT) – Get Mattel, Inc. Report) and French luxury fashion house Balmain have come together to auction off three Barbie-and-Ken non-fungible tokens.
Released at the same time as a ready-to-wear fashion and accessories collection, the Barbie x Balmain NFTs are part of the companies’ foray first foray into the metaverse.
A way to secure ownership over a piece of online content, NFTs have grown popular among both fans (Martha Stewart recently auctioned off some her most iconic Thanksgiving photo shoots) and investors (popular Bored Ape Yacht Club NFTs can sell for millions).
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