Google Trends 2021: Dogecoin, IPO allotment status trend big this year


NEW DELHI: While the overall top 2021 Google searches in India revolved around IPL, T20 World Cup and CoWin portal, investors spent good time online searching steps to invest in cryptocurrencies like Dogecoin and Bitcoin and checking the online status of their IPO bids under “how to” category, year-end data showed.

As per Google 2021 trends for India, top 10 searches under “how to” header included queries on linking PAN to Aadhaar (fourth spot), buying Dogecoin in India (7th spot), checking of allotment status (8th spot) and investing in Bitcoin (9th), shows data from the search engine.

The eventful year has seen 58 mainboard IPOs hitting the market so far. They included the biggest ever IPO by Paytm (One 97 Communications) at Rs 18,300 crore. Zomato (Rs 9,375 crore), Star Health (Rs 7,249 crore), Policybazaar (Rs 5,625 crore), Sona BLW (Rs 5,550 crore), Nykaa (Rs 5,352 crore) and Nuvoco Vistas (Rs 5,000 crore) were some of the biggest IPOs that hit the market during the period.

Many of the IPO debutants such as Sigachi Industries, Paras Defence, Latent View, Tatva Chintan Pharma Chem, Indigo Paints and G R Infraprojects, in fact, doubled investor money on listing days, bringing huge retail participation to the primary market.

Meanwhile, the craze for cryptos only intensified as Dogecoin delivered a whopping 3,009 per cent year-to-date. Bitcoin has delivered a decent return of 66 per cent during the period.

Queries that topped the “how to” chart revolved around users searching for steps for registration of vaccine, downloading of vaccine certificates and increasing oxygen levels, as one would expect in the year that saw Covid’s second wave wreaking havoc in India.

The pandemic made central banks globally keep policy rates low throughout the year. That, however, kept savings and fixed deposits depressed, pushing investors to search for bolder money-making ideas.



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