Ex-Gaana CEO & PropTiger co-founder launches spiritual wellness platform OMI

NEW DELHI: Prashan Agarwal, the ex-CEO of Gaana and co-founder of online real estate marketplace, PropTiger, teamed up with Aniket Lila, ex-Nexus Venture Partners, to launch OMI — an online spiritual and wellness platform that aims to combine ancient vedic methods with new-age lifestyle.
OMI is available for download on Google Playstore. It has received an undisclosed amount of funding from Nexus Venture and is looking to disrupt the spiritual wellness market in India that is valued at more than $10 billion.
“Today the world is facing a multitude of changes in our life in terms of the way we live, we connect and this has had an impact on the spiritual, devotional, and mental wellbeing of people. Alongside, the internet and digital payment penetration amongst the population is at an all time high and growing. These dynamics make the market ripe for innovation in this category”, said co-founder & CEO Agarwal.
Commenting on the collaboration co-founder & COO Aniket said, “We are disrupting what is nearly a 4,000-year old market in India by bringing the best of what ancient India has to offer to millennials through a convenient, private, holistic, and personalised platform. OMI will be your personal spiritual guide. Our mission is to make the world a happier place. Most Indians are spiritual and this presents us with a blue ocean opportunity.”
Pratik Poddar, principal at Nexus Venture Partners, said: “We’re excited to partner with Prashan and Aniket. This is a very deeply India specific problem, with very large existing profit pools. No one has addressed the market in a millennial centric way, and made a product-first, scalable and trustworthy solution. Having known the founders for many years, I am very excited to get a chance to work with them to crack this $10b market!”
Prashan is an alumnus of IIT Kanpur and also an ISB alumnus. Before this, he was the CEO of Gaana, India’s largest music streaming service.
At Gaana, Prashan was instrumental in growing the business from 10 million monthly active users to more than 180 million active monthly users. He also raised more than $200 million from Tencent to build Gaana into a household brand.
Prior to that, Prashan had cofounded PropTiger.com, India’s largest real estate transactions marketplace.
On the undisclosed amount of funding from Nexus Venture Partners, Prashan said: “Primarily, the funding will be used to hire talent across product, technology, and operations. We are looking to onboard leaders with passion for the stage and who want to help us build OMI from Day 0.”

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