Marvel Comics has formed a partnership with the Veve Digital Collection app to sell official Marvel NFTs.
Marvel has announced a partnership with Orbis Blockchain Technologies Limited, a digital collectibles company that operates the VeVe Digital Collectibles App, to launch an official collection of Marvel NFTs on the app.
Dan Buckley, the President of Marvel Entertainment, announced, “Since the beginning, collecting has always gone hand in hand with being a Marvel fan. Like us, VeVe understands collecting is about the experience just as much as the product, and we look forward to extending that experience for our fans over the years to come.”
NFTs are cryptocurrency where each piece accompanies artwork or a video clip. Therefore, in effect, you are purchasing an original work of art by an artist that is simply a digital artwork rather than a physical drawing. Jose Delbo, the 87-year-old former Wonder Woman and Transformers artist who made waves when he sold a number of NFTs with an NFT company (mostly involving Wonder Woman) for nearly $2 million (well, since we’re dealing with cryptocurrency, we should say “the equivalent of nearly $2 million) that described the artwork as, “This is a signed and limited edition digital creation. You’re purchasing the full non-commercial rights to this creation. Upon purchase, this creation will be transferred to your digital wallet. If you don’t have one, we’ll provide one for you. You may download the full-sized creation to display or even print for personal use.”
The issue here, though, is that Delbo was selling NFTs of characters that were copyrighted and trademarked by DC and so have other artists. Superstar artist Mike Deodato thinks that it is no different than artists selling original paper artwork (which DC and Marvel both allow), “So, let me get this straight. If you are a traditional comic book artist you can sell your original art on paper. If you are a digital comic book artist you are not allowed to sell your digital original art. In both cases, there is no copyright involved. In both cases.”
In any event, DC and Marvel have been pushing to get in on the market themselves with official NFTs and here, Marvel has successfully done so with its Veve deal.
Veve’s app has certain 3D qualities to it and so Marvel will sell NFT digital collectibles, 3D statues, and digital comic books through Veve’s “mixed reality” on the app.
David Yu, Co-Founder and CEO of VeVe, noted, “Today, we’re seeing more fans than ever gravitate toward their screens. Fans want to watch and post about their favorite characters, talk about them on social media, and find ways to interact with these characters however they can. The VeVe Digital Collectibles App takes that idea of collecting to the next level by embodying that element of fun while also making the growing trend of NFT digital collectibles accessible for everyone.”
Veve, by the way, also wanted to address concerns from people over the carbon footprint of its NFTs, adding in the press release, ” VeVe announced its plans to be the first-ever carbon neutral NFT platform and committed to 100% carbon neutral NFTs, offering grants to environmental nonprofits to raise money for causes. The VeVe app also utilizes distributed ledger technologies, which they estimate are more energy efficient than competitors in the market.
Source: Marvel Comics
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