MLB Gets In On NFT Hype, Chinese Alliance Seeks To Bring NFTs To Streamers – Technology

This week, a large U.S. trading card company, in partnership
with a major U.S. professional sports organization, announced plans
to release flagship baseball cards in the form of non-fungible
tokens (NFTs), to be released on the Wax blockchain. The NFTs are
set to launch on April 20, 2021, allowing consumers to “[b]uy,
sell, and trade exclusive, officially licensed NFTs featuring
modern-day stars in new and classic … card designs.”
According to reports, the trading card company launched a
low-profile test run of NFTs last year.

Last week, a large Chinese mobile streaming platform launched a
strategic alliance through its wholly owned subsidiary and a global
digital marketing promotions, rebates and loyalty solutions
provider. The alliance seeks to leverage the in-app digital
currency solutions offered by the Chinese subsidiary and the
loyalty rewards system offered by the digital marketing promotions
provider, allowing streamers the opportunity to earn points by
generating engagement. Points generated through such use could be
redeemed for digital rewards, including bitcoin and retailer gift
cards, and in-app digital currency. In addition, the alliance seeks
to provide a pathway for streamers to launch their own NFTs and
allow users to use in-app points to bid on NFT “mementos”
from their favorite streamers.

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